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Conference Paper: Seducing Customers with Fond Memories: The Effect of Nostalgia on Consumer Switching Behavior

TitleSeducing Customers with Fond Memories: The Effect of Nostalgia on Consumer Switching Behavior
Authors
Huang, ZTHuang, XIJiang, Y
Issue Date2018
Citation
11th Association for Consumer Research (ACR) European Conference, Ghent, Belgium, 21-23 June 2018 How to Cite?
DescriptionPoster presentation
Persistent Identifierhttp://hdl.handle.net/10722/256498

 

DC FieldValueLanguage
dc.contributor.authorHuang, ZT-
dc.contributor.authorHuang, XI-
dc.contributor.authorJiang, Y-
dc.date.accessioned2018-07-20T06:35:37Z-
dc.date.available2018-07-20T06:35:37Z-
dc.date.issued2018-
dc.identifier.citation11th Association for Consumer Research (ACR) European Conference, Ghent, Belgium, 21-23 June 2018-
dc.identifier.urihttp://hdl.handle.net/10722/256498-
dc.descriptionPoster presentation-
dc.languageeng-
dc.relation.ispartofAssociation for Consumer Research European Conference-
dc.titleSeducing Customers with Fond Memories: The Effect of Nostalgia on Consumer Switching Behavior-
dc.typeConference_Paper-
dc.identifier.emailHuang, ZT: takhuang@hku.hk-
dc.identifier.authorityHuang, ZT=rp02245-
dc.identifier.hkuros286058-
dc.identifier.hkuros288488-

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