Driving Value through Social Media Analytics

Abstract

Social media such as Facebook and Twitter have become important sources for understanding the stakeholders of an organization, such as customers, suppliers, and pressure groups. There are ample opportunities for organizations to gain managerial and strategic insights by gathering, cleaning, and analyzing social media contents. This talk introduces the concepts and techniques for social media analytics, including text mining and sentiment analysis, social network analysis, and network visualization. Several real-world applications will be presented to illustrate the value of social media analytics. Research opportunities and challenges in this emerging area also will be discussed.