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Article: Slowing down in the good old days: The effect of nostalgia on consumer patience
Title | Slowing down in the good old days: The effect of nostalgia on consumer patience |
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Authors | |
Keywords | Behavioral priming Consumer patience Nostalgia Savoring |
Issue Date | 2016 |
Publisher | Oxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/ |
Citation | Journal of Consumer Research, 2016, v. 43 n. 3, p. 372-387 How to Cite? |
Abstract | Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people are motivated to savor them by prolonging the time they reminisce about them. The tendency to savor these experiences generalizes to situations that participants encounter later, thus increasing consumer patience. For this effect to emerge, however, consumers must be aware that waiting will be beneficial to the attainment of a benefit. Moreover, the relationship between nostalgia and consumer patience is diminished when people perceive a nostalgic experience to be repeatable or when they intensify their memory of the experience rather than prolonging it. Eight studies confirmed these effects and processes that underlie them. © The Author 2016. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. |
Persistent Identifier | http://hdl.handle.net/10722/238173 |
ISSN | 2023 Impact Factor: 5.7 2023 SCImago Journal Rankings: 5.428 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Huang, X | - |
dc.contributor.author | Huang, ZT | - |
dc.contributor.author | Wyer, RSJr | - |
dc.date.accessioned | 2017-02-03T06:28:46Z | - |
dc.date.available | 2017-02-03T06:28:46Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Journal of Consumer Research, 2016, v. 43 n. 3, p. 372-387 | - |
dc.identifier.issn | 0093-5301 | - |
dc.identifier.uri | http://hdl.handle.net/10722/238173 | - |
dc.description.abstract | Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people are motivated to savor them by prolonging the time they reminisce about them. The tendency to savor these experiences generalizes to situations that participants encounter later, thus increasing consumer patience. For this effect to emerge, however, consumers must be aware that waiting will be beneficial to the attainment of a benefit. Moreover, the relationship between nostalgia and consumer patience is diminished when people perceive a nostalgic experience to be repeatable or when they intensify their memory of the experience rather than prolonging it. Eight studies confirmed these effects and processes that underlie them. © The Author 2016. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. | - |
dc.language | eng | - |
dc.publisher | Oxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/ | - |
dc.relation.ispartof | Journal of Consumer Research | - |
dc.rights | Pre-print: Journal Title] ©: [year] [owner as specified on the article] Published by Oxford University Press [on behalf of xxxxxx]. All rights reserved. Pre-print (Once an article is published, preprint notice should be amended to): This is an electronic version of an article published in [include the complete citation information for the final version of the Article as published in the print edition of the Journal.] Post-print: This is a pre-copy-editing, author-produced PDF of an article accepted for publication in [insert journal title] following peer review. The definitive publisher-authenticated version [insert complete citation information here] is available online at: xxxxxxx [insert URL that the author will receive upon publication here]. | - |
dc.subject | Behavioral priming | - |
dc.subject | Consumer patience | - |
dc.subject | Nostalgia | - |
dc.subject | Savoring | - |
dc.title | Slowing down in the good old days: The effect of nostalgia on consumer patience | - |
dc.type | Article | - |
dc.identifier.email | Huang, ZT: takhuang@hku.hk | - |
dc.identifier.authority | Huang, ZT=rp02245 | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1093/jcr/ucw033 | - |
dc.identifier.scopus | eid_2-s2.0-84991035918 | - |
dc.identifier.volume | 43 | - |
dc.identifier.issue | 3 | - |
dc.identifier.spage | 372 | - |
dc.identifier.epage | 387 | - |
dc.identifier.isi | WOS:000397940400002 | - |
dc.publisher.place | United Kingdom | - |
dc.identifier.issnl | 0093-5301 | - |