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Presentation: Soratobu Madamu Batafurai: JAL Sogyoji no Omotenashi to Nihon heno Manazashi (Flying with Madame Butterfly: Japan Airlines’ Kimono-Branding in the 1950s)
| Title | Soratobu Madamu Batafurai: JAL Sogyoji no Omotenashi to Nihon heno Manazashi (Flying with Madame Butterfly: Japan Airlines’ Kimono-Branding in the 1950s) 空飛ぶマダム・バタフライ―JAL創業時のおもてなしと日本へのまなざし |
|---|---|
| Authors | |
| Issue Date | 2015 |
| Citation | 126th Tobunken-ASNET Seminar, The University of Tokyo, Tokyo, Japan, 22 October 2015 How to Cite? |
| Abstract | In 1954, Japan Airlines (JAL) launched its first international service from Tokyo to San Francisco. JAL’s first advertisement in the U.S. proclaimed, “Even before you leave Golden Gate, you’re in Japan,” and on board, the flight attendants served drinks in kimonos. This paper considers who were behind this Orientalist strategy |
| Description | Hosted by Network for Education and Research on Asia & Institute for Advanced Studies on Asia, The University of Tokyo |
| Persistent Identifier | http://hdl.handle.net/10722/236828 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nakano, Y | - |
| dc.date.accessioned | 2016-12-12T02:28:25Z | - |
| dc.date.available | 2016-12-12T02:28:25Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | 126th Tobunken-ASNET Seminar, The University of Tokyo, Tokyo, Japan, 22 October 2015 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/236828 | - |
| dc.description | Hosted by Network for Education and Research on Asia & Institute for Advanced Studies on Asia, The University of Tokyo | - |
| dc.description.abstract | In 1954, Japan Airlines (JAL) launched its first international service from Tokyo to San Francisco. JAL’s first advertisement in the U.S. proclaimed, “Even before you leave Golden Gate, you’re in Japan,” and on board, the flight attendants served drinks in kimonos. This paper considers who were behind this Orientalist strategy | - |
| dc.language | jpn | - |
| dc.relation.ispartof | The 126th Tobunken/ASNET Seminar, Institute for Advanced Studies on Asia, Tokyo University | - |
| dc.relation.ispartof | 東京大学東洋文化研究 所東文研 ASNET Seminar | - |
| dc.title | Soratobu Madamu Batafurai: JAL Sogyoji no Omotenashi to Nihon heno Manazashi (Flying with Madame Butterfly: Japan Airlines’ Kimono-Branding in the 1950s) | - |
| dc.title | 空飛ぶマダム・バタフライ―JAL創業時のおもてなしと日本へのまなざし | - |
| dc.type | Presentation | - |
| dc.identifier.email | Nakano, Y: ynakano@hku.hk | - |
| dc.identifier.authority | Nakano, Y=rp01230 | - |
| dc.identifier.hkuros | 264010 | - |