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Article: How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China

TitleHow do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China
Authors
Cui, XLai, VSLowry, PB
KeywordsOnline auctions
Organism
S-O-R model
Bidder loyalty
Evolutionary S-O-R model
Issue Date2016
PublisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/im
Citation
Information & Management, 2016, v. 53 n. 5, p. 609-624 How to Cite?
DOI: http://dx.doi.org/10.1016/j.im.2016.01.005
Abstract© 2016 Elsevier B.V.Currently, it is critical to nurture bidder loyalty in the highly competitive online auction business. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary stimulus-organism-response models. We tested these models using 449 bidders from Taobao, an online auction service provider in China. Based on the results of covariance-based structural equation modelling, we showed that consumer perceptions fully mediate technological stimuli, but only partially mediate brand stimuli, and bidder loyalty. These results can be used to further improve the related research and practice.
Persistent Identifierhttp://hdl.handle.net/10722/233870
ISSN
0378-7206
2021 Impact Factor: 10.328
2020 SCImago Journal Rankings: 2.147
ISI Accession Number ID
WOS:000379636300006

 

DC FieldValueLanguage
dc.contributor.authorCui, X-
dc.contributor.authorLai, VS-
dc.contributor.authorLowry, PB-
dc.date.accessioned2016-09-27T07:21:51Z-
dc.date.available2016-09-27T07:21:51Z-
dc.date.issued2016-
dc.identifier.citationInformation & Management, 2016, v. 53 n. 5, p. 609-624-
dc.identifier.issn0378-7206-
dc.identifier.urihttp://hdl.handle.net/10722/233870-
dc.description.abstract© 2016 Elsevier B.V.Currently, it is critical to nurture bidder loyalty in the highly competitive online auction business. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary stimulus-organism-response models. We tested these models using 449 bidders from Taobao, an online auction service provider in China. Based on the results of covariance-based structural equation modelling, we showed that consumer perceptions fully mediate technological stimuli, but only partially mediate brand stimuli, and bidder loyalty. These results can be used to further improve the related research and practice.-
dc.languageeng-
dc.publisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/im-
dc.relation.ispartofInformation & Management-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subjectOnline auctions-
dc.subjectOrganism-
dc.subjectS-O-R model-
dc.subjectBidder loyalty-
dc.subjectEvolutionary S-O-R model-
dc.titleHow do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China-
dc.typeArticle-
dc.identifier.emailLowry, PB: pblowry@hku.hk-
dc.identifier.authorityLowry, PB=rp02206-
dc.description.naturepostprint-
dc.identifier.doi10.1016/j.im.2016.01.005-
dc.identifier.scopuseid_2-s2.0-84960825057-
dc.identifier.hkuros277474-
dc.identifier.volume53-
dc.identifier.spage609-
dc.identifier.epage624-
dc.identifier.isiWOS:000379636300006-
dc.publisher.placeNetherlands-
dc.identifier.issnl0378-7206-

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