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Article: Taking "fun and games" seriously: Proposing the hedonic-motivation system adoption model (HMSAM)
Title | Taking "fun and games" seriously: Proposing the hedonic-motivation system adoption model (HMSAM) |
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Authors | |
Keywords | Utilitarian-motivation systems Cognitive absorption Extrinsic motivation Gaming Hedonic-motivation system adoption model (HMSAM) Hedonic-motivation systems Immersion Intrinsic motivation Mixed-motivation systems Technology acceptance model |
Issue Date | 2013 |
Citation | Journal of the Association of Information Systems, 2013, v. 14, n. 11, p. 617-671 How to Cite? |
Abstract | Hedonic-motivation systems (HMS)-systems used primarily to fulfill users' intrinsic motivations-are the elephant in the room for IS research. Growth in HMS sales has outperformed utilitarian-motivation systems (UMS) sales for more than a decade, generating billions in revenue annually; yet IS research focuses mostly on UMS. In this study, we explain the role of intrinsic motivations in systems use and propose the hedonic-motivation system adoption model (HMSAM) to improve the understanding of HMS adoption. Instead of a minor, general TAM extension, HMSAM is an HMS-specific system acceptance model based on an alternative theoretical perspective, which is in turn grounded in flow-based cognitive absorption (CA). The HMSAM extends van der Heijden's (2004) model of hedonic system adoption by including CA as a key mediator of perceived ease of use (PEOU) and of behavioral intentions to use (BIU) hedonic-motivation systems. Results from experiments involving 665 participants confirm that, in a hedonic context, CA is a more powerful and appropriate predictor of BIU than PEOU or joy, and that the effect of PEOU on BIU is fully mediated by CA sub-constructs. This study lays a foundation, provides guidance, and opens up avenues for future HMS, UMS, and mixed-motivation system research. |
Persistent Identifier | http://hdl.handle.net/10722/233831 |
ISSN | 2023 Impact Factor: 7.0 2023 SCImago Journal Rankings: 2.302 |
DC Field | Value | Language |
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dc.contributor.author | Lowry, Paul Benjamin | - |
dc.contributor.author | Gaskin, James Eric | - |
dc.contributor.author | Twyman, Nathan W. | - |
dc.contributor.author | Hammer, Bryan | - |
dc.contributor.author | Roberts, Tom L. | - |
dc.date.accessioned | 2016-09-27T07:21:45Z | - |
dc.date.available | 2016-09-27T07:21:45Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Journal of the Association of Information Systems, 2013, v. 14, n. 11, p. 617-671 | - |
dc.identifier.issn | 1536-9323 | - |
dc.identifier.uri | http://hdl.handle.net/10722/233831 | - |
dc.description.abstract | Hedonic-motivation systems (HMS)-systems used primarily to fulfill users' intrinsic motivations-are the elephant in the room for IS research. Growth in HMS sales has outperformed utilitarian-motivation systems (UMS) sales for more than a decade, generating billions in revenue annually; yet IS research focuses mostly on UMS. In this study, we explain the role of intrinsic motivations in systems use and propose the hedonic-motivation system adoption model (HMSAM) to improve the understanding of HMS adoption. Instead of a minor, general TAM extension, HMSAM is an HMS-specific system acceptance model based on an alternative theoretical perspective, which is in turn grounded in flow-based cognitive absorption (CA). The HMSAM extends van der Heijden's (2004) model of hedonic system adoption by including CA as a key mediator of perceived ease of use (PEOU) and of behavioral intentions to use (BIU) hedonic-motivation systems. Results from experiments involving 665 participants confirm that, in a hedonic context, CA is a more powerful and appropriate predictor of BIU than PEOU or joy, and that the effect of PEOU on BIU is fully mediated by CA sub-constructs. This study lays a foundation, provides guidance, and opens up avenues for future HMS, UMS, and mixed-motivation system research. | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of the Association of Information Systems | - |
dc.subject | Utilitarian-motivation systems | - |
dc.subject | Cognitive absorption | - |
dc.subject | Extrinsic motivation | - |
dc.subject | Gaming | - |
dc.subject | Hedonic-motivation system adoption model (HMSAM) | - |
dc.subject | Hedonic-motivation systems | - |
dc.subject | Immersion | - |
dc.subject | Intrinsic motivation | - |
dc.subject | Mixed-motivation systems | - |
dc.subject | Technology acceptance model | - |
dc.title | Taking "fun and games" seriously: Proposing the hedonic-motivation system adoption model (HMSAM) | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.scopus | eid_2-s2.0-84888422293 | - |
dc.identifier.volume | 14 | - |
dc.identifier.issue | 11 | - |
dc.identifier.spage | 617 | - |
dc.identifier.epage | 671 | - |
dc.identifier.eissn | 1558-3457 | - |
dc.identifier.issnl | 1536-9323 | - |