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Conference Paper: A theoretical model and empirical results linking website interactivity and usability satisfaction

TitleA theoretical model and empirical results linking website interactivity and usability satisfaction
Authors
Lowry, Paul BenjaminSpaulding, TrentWells, TaylorMoody, GregMoffit, KevinMadariaga, Sebastian
Issue Date2006
Citation
Proceedings of the Annual Hawaii International Conference on System Sciences, 2006, v. 6 How to Cite?
DOI: http://dx.doi.org/10.1109/HICSS.2006.33
AbstractUsability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction - a subconstruct of usability - across bookstore and e-card websites. We build on theoretical models from Liu and Shrum [17] and Khalifa and Liu [15]. Users were asked to perform tasks of varying levels of interactivity at bookstore and e-card websites. Measures were obtained for the user's expectations of, desires for, and atisfaction with the websites. Results indicate that interactivity is successfully able to increase website satisfaction. Finally, implications for practitioners, limitations of the study, and directions for future research are addressed. © 2006 IEEE.
Persistent Identifierhttp://hdl.handle.net/10722/233773
ISSN
1530-1605
2019 SCImago Journal Rankings: 0.316

 

DC FieldValueLanguage
dc.contributor.authorLowry, Paul Benjamin-
dc.contributor.authorSpaulding, Trent-
dc.contributor.authorWells, Taylor-
dc.contributor.authorMoody, Greg-
dc.contributor.authorMoffit, Kevin-
dc.contributor.authorMadariaga, Sebastian-
dc.date.accessioned2016-09-27T07:21:37Z-
dc.date.available2016-09-27T07:21:37Z-
dc.date.issued2006-
dc.identifier.citationProceedings of the Annual Hawaii International Conference on System Sciences, 2006, v. 6-
dc.identifier.issn1530-1605-
dc.identifier.urihttp://hdl.handle.net/10722/233773-
dc.description.abstractUsability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction - a subconstruct of usability - across bookstore and e-card websites. We build on theoretical models from Liu and Shrum [17] and Khalifa and Liu [15]. Users were asked to perform tasks of varying levels of interactivity at bookstore and e-card websites. Measures were obtained for the user's expectations of, desires for, and atisfaction with the websites. Results indicate that interactivity is successfully able to increase website satisfaction. Finally, implications for practitioners, limitations of the study, and directions for future research are addressed. © 2006 IEEE.-
dc.languageeng-
dc.relation.ispartofProceedings of the Annual Hawaii International Conference on System Sciences-
dc.titleA theoretical model and empirical results linking website interactivity and usability satisfaction-
dc.typeConference_Paper-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1109/HICSS.2006.33-
dc.identifier.scopuseid_2-s2.0-33749619844-
dc.identifier.volume6-
dc.identifier.spagenull-
dc.identifier.epagenull-
dc.identifier.issnl1530-1605-

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