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Article: The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters
Title | The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters |
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Authors | |
Issue Date | 2003 |
Citation | Journal of International Marketing, 2003, v. 11, n. 4, p. 32-55 How to Cite? |
Abstract | The primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage) and its performance in the export market. On the basis of a survey of Chinese export ventures, the authors find general support for their proposed model. The authors discuss the theoretical and managerial implications of their findings. |
Persistent Identifier | http://hdl.handle.net/10722/230731 |
ISSN | 2023 Impact Factor: 4.9 2023 SCImago Journal Rankings: 2.178 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Zou, Shaoming | - |
dc.contributor.author | Fang, Eric | - |
dc.contributor.author | Zhao, Shuming | - |
dc.date.accessioned | 2016-09-01T06:06:40Z | - |
dc.date.available | 2016-09-01T06:06:40Z | - |
dc.date.issued | 2003 | - |
dc.identifier.citation | Journal of International Marketing, 2003, v. 11, n. 4, p. 32-55 | - |
dc.identifier.issn | 1069-031X | - |
dc.identifier.uri | http://hdl.handle.net/10722/230731 | - |
dc.description.abstract | The primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage) and its performance in the export market. On the basis of a survey of Chinese export ventures, the authors find general support for their proposed model. The authors discuss the theoretical and managerial implications of their findings. | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of International Marketing | - |
dc.title | The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.scopus | eid_2-s2.0-1542606597 | - |
dc.identifier.volume | 11 | - |
dc.identifier.issue | 4 | - |
dc.identifier.spage | 32 | - |
dc.identifier.epage | 55 | - |
dc.identifier.isi | WOS:000187222700003 | - |
dc.identifier.issnl | 1069-031X | - |