Property management service quality of shopping centres in Hong Kong : a study of tenant's and customers' satisfaction

Abstract

In a highly competitive market like Hong Kong, shopping centres have to be constantly improving in order the meet the needs of your clients. The research here aimed to find out what factors from the service quality aspect as well as from the external environment aspect those were likely to be seen as more important by customers (shoppers) and tenants respectively. It was found that customers tended to treat external factors like accessibility and trade mix as more important than others, whereas tenants tended to think that service quality was more important. The common result from the two groups of participant was that both customers and tenants treat a factor as the most important when it has the strongest influence to them. From the customers’ point of view, it was time consumption, whereas from the tenants’ angle, factors that had the strongest influence to their business was considered to be the most related factor to their satisfaction. At the end of the paper, it discussed how property management could use the finding of this research for future use.