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- Publisher Website: 10.1080/10548408.2013.803392
- Scopus: eid_2-s2.0-84880593284
- WOS: WOS:000321886300003
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Article: Advertising and Firm Risk: A Study of the Restaurant Industry
Title | Advertising and Firm Risk: A Study of the Restaurant Industry |
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Authors | |
Keywords | total risk systematic risk Restaurant hospitality equity risk advertising unsystematic risk |
Issue Date | 2013 |
Citation | Journal of Travel and Tourism Marketing, 2013, v. 30, n. 5, p. 455-470 How to Cite? |
Abstract | Incorporating recent calls for understanding firm equity risk in relation to a firm's marketing efforts, this study examined the impacts of firm-level advertising spending on firm equity risk with publicly listed firms in the restaurant industry-a key hospitality industry. This study hypothesized and tested the effects of firm-level advertising expenditures on different types of firm equity risk (i.e., total, systematic, and unsystematic risk). Unlike previous empirical findings, we found that an increase in advertising expenditures significantly increased total and unsystematic risk of sampled restaurant firms. The findings provide new insights into the effects of advertising on firm equity risk in the literature, and important theoretical and managerial implications for restaurant firms. © 2013 Copyright Taylor & Francis Group, LLC. |
Persistent Identifier | http://hdl.handle.net/10722/213325 |
ISSN | 2023 Impact Factor: 8.2 2023 SCImago Journal Rankings: 1.547 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Kim, YongHee H. | - |
dc.contributor.author | Kim, MinChung C. | - |
dc.contributor.author | O'Neill, John W. | - |
dc.date.accessioned | 2015-07-28T04:06:53Z | - |
dc.date.available | 2015-07-28T04:06:53Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Journal of Travel and Tourism Marketing, 2013, v. 30, n. 5, p. 455-470 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.uri | http://hdl.handle.net/10722/213325 | - |
dc.description.abstract | Incorporating recent calls for understanding firm equity risk in relation to a firm's marketing efforts, this study examined the impacts of firm-level advertising spending on firm equity risk with publicly listed firms in the restaurant industry-a key hospitality industry. This study hypothesized and tested the effects of firm-level advertising expenditures on different types of firm equity risk (i.e., total, systematic, and unsystematic risk). Unlike previous empirical findings, we found that an increase in advertising expenditures significantly increased total and unsystematic risk of sampled restaurant firms. The findings provide new insights into the effects of advertising on firm equity risk in the literature, and important theoretical and managerial implications for restaurant firms. © 2013 Copyright Taylor & Francis Group, LLC. | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of Travel and Tourism Marketing | - |
dc.subject | total risk | - |
dc.subject | systematic risk | - |
dc.subject | Restaurant | - |
dc.subject | hospitality | - |
dc.subject | equity risk | - |
dc.subject | advertising | - |
dc.subject | unsystematic risk | - |
dc.title | Advertising and Firm Risk: A Study of the Restaurant Industry | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1080/10548408.2013.803392 | - |
dc.identifier.scopus | eid_2-s2.0-84880593284 | - |
dc.identifier.volume | 30 | - |
dc.identifier.issue | 5 | - |
dc.identifier.spage | 455 | - |
dc.identifier.epage | 470 | - |
dc.identifier.isi | WOS:000321886300003 | - |
dc.identifier.issnl | 1054-8408 | - |