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Conference Paper: Glo-cal fashion marketing communication in China
Title | Glo-cal fashion marketing communication in China |
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Authors | |
Issue Date | 2014 |
Publisher | The University of Hong Kong. |
Citation | The 3rd International (Non)Western Fashion Conference (NWFC 2014), The University of Hong Kong, Hong Kong, 22-23 November 2014. In Abstracts Book, 2014, p. 9-10 How to Cite? |
Abstract | By revisiting the socioeconomic conditions across Greater China, the researcher looks at whether fashion marketing communication is done on a top-down or bottom-up basis in the Chinese fashion marketing industry, and also determines if such notion of fashion represents merely the original predetermined Western style or also involves an adaptation and appropriation of Chinese culture. The interdisciplinary research reviewed case studies on various socio-historical, economic and cultural influences on the Chinese fashion industry, and applied theories of media and communication studies. Primary research data was acquired through participant observation in the Chinese high fashion ... |
Description | Conference Theme: The Global Politics of Fashion Session 4A: The Global Politics of Muslim Fashion |
Persistent Identifier | http://hdl.handle.net/10722/211541 |
DC Field | Value | Language |
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dc.contributor.author | Tse, THL | - |
dc.date.accessioned | 2015-07-16T08:37:31Z | - |
dc.date.available | 2015-07-16T08:37:31Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | The 3rd International (Non)Western Fashion Conference (NWFC 2014), The University of Hong Kong, Hong Kong, 22-23 November 2014. In Abstracts Book, 2014, p. 9-10 | - |
dc.identifier.uri | http://hdl.handle.net/10722/211541 | - |
dc.description | Conference Theme: The Global Politics of Fashion | - |
dc.description | Session 4A: The Global Politics of Muslim Fashion | - |
dc.description.abstract | By revisiting the socioeconomic conditions across Greater China, the researcher looks at whether fashion marketing communication is done on a top-down or bottom-up basis in the Chinese fashion marketing industry, and also determines if such notion of fashion represents merely the original predetermined Western style or also involves an adaptation and appropriation of Chinese culture. The interdisciplinary research reviewed case studies on various socio-historical, economic and cultural influences on the Chinese fashion industry, and applied theories of media and communication studies. Primary research data was acquired through participant observation in the Chinese high fashion ... | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong. | - |
dc.relation.ispartof | International (Non)Western Fashion Conference, NWFC 2014 | - |
dc.title | Glo-cal fashion marketing communication in China | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Tse, THL: tommyt@hku.hk | - |
dc.identifier.authority | Tse, THL=rp01911 | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.hkuros | 245215 | - |
dc.identifier.spage | 9 | - |
dc.identifier.epage | 10 | - |
dc.publisher.place | Hong Kong | - |