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postgraduate thesis: Strategic review of an international non-governmental organization : Make-A-Wishr International
Title | Strategic review of an international non-governmental organization : Make-A-Wishr International |
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Authors | |
Issue Date | 2014 |
Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
Citation | Lau, C. K. [劉仲恆]. (2014). Strategic review of an international non-governmental organization : Make-A-Wishr International. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5320419 |
Abstract | Make-A-Wish Foundation is the largest wish-granting organisation in the world and can be found in over 50 countries managed by 37 affiliates in five different continents. This thesis is a strategic review of Make-A-Wish International (MAWI), including an implementation plan for the betterment of Make-A-Wish International and its affiliates, namely, Make-A-Wish Hong Kong (MAWHK). The first part of the review is a comparative study of MAWI against six comparable non-governmental organisations. The second part is a situational analysis of MAWI covering its strengths, weaknesses, opportunities and threats as well as some key performance indicators. The third part is an implementation plan for MAWI and MAWHK, which includes key areas of focus, namely Wishes and Wish Quality, Operations, Organisational Development, Community Engagement, Revenue Generation and Brand Building. With this strategic review, the hope is to be able to assist MAWI and MAWHK in its next stages of development to better provide services for the communities they serve. |
Degree | Master of Public Health |
Subject | Non-governmental organizations - Management Sick children - Services for |
Dept/Program | Public Health |
Persistent Identifier | http://hdl.handle.net/10722/206967 |
HKU Library Item ID | b5320419 |
DC Field | Value | Language |
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dc.contributor.author | Lau, Chung-hang, Kevin | - |
dc.contributor.author | 劉仲恆 | - |
dc.date.accessioned | 2014-12-04T23:17:23Z | - |
dc.date.available | 2014-12-04T23:17:23Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Lau, C. K. [劉仲恆]. (2014). Strategic review of an international non-governmental organization : Make-A-Wishr International. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5320419 | - |
dc.identifier.uri | http://hdl.handle.net/10722/206967 | - |
dc.description.abstract | Make-A-Wish Foundation is the largest wish-granting organisation in the world and can be found in over 50 countries managed by 37 affiliates in five different continents. This thesis is a strategic review of Make-A-Wish International (MAWI), including an implementation plan for the betterment of Make-A-Wish International and its affiliates, namely, Make-A-Wish Hong Kong (MAWHK). The first part of the review is a comparative study of MAWI against six comparable non-governmental organisations. The second part is a situational analysis of MAWI covering its strengths, weaknesses, opportunities and threats as well as some key performance indicators. The third part is an implementation plan for MAWI and MAWHK, which includes key areas of focus, namely Wishes and Wish Quality, Operations, Organisational Development, Community Engagement, Revenue Generation and Brand Building. With this strategic review, the hope is to be able to assist MAWI and MAWHK in its next stages of development to better provide services for the communities they serve. | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
dc.subject.lcsh | Non-governmental organizations - Management | - |
dc.subject.lcsh | Sick children - Services for | - |
dc.title | Strategic review of an international non-governmental organization : Make-A-Wishr International | - |
dc.type | PG_Thesis | - |
dc.identifier.hkul | b5320419 | - |
dc.description.thesisname | Master of Public Health | - |
dc.description.thesislevel | Master | - |
dc.description.thesisdiscipline | Public Health | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.5353/th_b5320419 | - |
dc.identifier.mmsid | 991039922059703414 | - |