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Article: Stancetaking And The Hong Kong Girl In A Shifting Heterosexual Marketplace

TitleStancetaking And The Hong Kong Girl In A Shifting Heterosexual Marketplace
Authors
Keywords63.8
gender ideologies
gender stereotype
heterosexual marketplace
Hong Kong
Kong Girl
new media
online forums
public
stance
stancetaking
Issue Date2014
PublisherSage. The Journal's web site is located at http://www.sagepub.co.uk/journal.aspx?pid=105519
Citation
Discourse & Society, 2014, v. 25 n. 2, p. 205-220 How to Cite?
AbstractA penchant for luxury goods, insistence on a boyfriend who pays, and any opportunity to be the center of attention have all been described as characteristic of a ‘Kong Girl’ since the mid-2000s. In this article, we explore the social relevance of the popular stereotype by examining the role of stancetaking in online forum discussions. Focusing on a 2005 incident involving ‘Jenny’, who was later described as the ‘Kong Girl’ prototype, we show how forum participants try to come to terms with the sociohistorical changes in a late modern Hong Kong society by positioning Jenny and themselves within a shifting heterosexual marketplace. The heated controversy reflects changing gender ideologies that are exerting pressure on both men and women and provides the backdrop for the rise of the Kong Girl stereotype, which has its media prime in the years following 2005.
Persistent Identifierhttp://hdl.handle.net/10722/202415
ISSN
2023 Impact Factor: 2.4
2023 SCImago Journal Rankings: 0.940
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorKang, AMen_US
dc.contributor.authorChen, KHYen_US
dc.date.accessioned2014-09-19T07:48:30Z-
dc.date.available2014-09-19T07:48:30Z-
dc.date.issued2014en_US
dc.identifier.citationDiscourse & Society, 2014, v. 25 n. 2, p. 205-220en_US
dc.identifier.issn0957-9265-
dc.identifier.urihttp://hdl.handle.net/10722/202415-
dc.description.abstractA penchant for luxury goods, insistence on a boyfriend who pays, and any opportunity to be the center of attention have all been described as characteristic of a ‘Kong Girl’ since the mid-2000s. In this article, we explore the social relevance of the popular stereotype by examining the role of stancetaking in online forum discussions. Focusing on a 2005 incident involving ‘Jenny’, who was later described as the ‘Kong Girl’ prototype, we show how forum participants try to come to terms with the sociohistorical changes in a late modern Hong Kong society by positioning Jenny and themselves within a shifting heterosexual marketplace. The heated controversy reflects changing gender ideologies that are exerting pressure on both men and women and provides the backdrop for the rise of the Kong Girl stereotype, which has its media prime in the years following 2005.en_US
dc.languageengen_US
dc.publisherSage. The Journal's web site is located at http://www.sagepub.co.uk/journal.aspx?pid=105519en_US
dc.relation.ispartofDiscourse & Societyen_US
dc.subject63.8-
dc.subjectgender ideologies-
dc.subjectgender stereotype-
dc.subjectheterosexual marketplace-
dc.subjectHong Kong-
dc.subjectKong Girl-
dc.subjectnew media-
dc.subjectonline forums-
dc.subjectpublic-
dc.subjectstance-
dc.subjectstancetaking-
dc.titleStancetaking And The Hong Kong Girl In A Shifting Heterosexual Marketplaceen_US
dc.typeArticleen_US
dc.identifier.emailKang, AM: makang@hku.hken_US
dc.identifier.emailChen, KHY: khychen@hku.hken_US
dc.identifier.authorityChen, KHY=rp01164en_US
dc.identifier.doi10.1177/0957926513515587-
dc.identifier.scopuseid_2-s2.0-84894652978-
dc.identifier.hkuros238245en_US
dc.identifier.volume25en_US
dc.identifier.spage205en_US
dc.identifier.epage220en_US
dc.identifier.eissn1460-3624-
dc.identifier.isiWOS:000331973400004-
dc.publisher.placeUSAen_US
dc.identifier.issnl0957-9265-

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