File Download
  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Tourism discourse: Languages and banal globalization

TitleTourism discourse: Languages and banal globalization
Authors
KeywordsLanguage
Local languages
Ttourism
Commodification
Cosmopolitanism
Difference
Banal globalization
Globalizing habitus
Issue Date2011
PublisherDe Gruyter Mouton. The Journal's web site is located at http://www.degruyter.com/view/j/alr?rskey=Qlzv3A&result=20&q=
Citation
Applied Linguistics Review, 2011, v. 2 n. 1, p. 285-312 How to Cite?
AbstractDescribed as the “one of the greatest population movements of all time,” tourism is firmly established as one of the world’s largest international trades. And it is not just people who are on tour; language too is on the move. In this paper we examine some of the ways that our research has shown language commonly being taken up in tourism’s search for exoticity and authenticity. Specifically, we present a series of different touristic genres (broadcast media, guidebook glossaries, guided tours) where local languages are stylized, recontextualized and commodified in the service of tourist identities and of tourism’s cosmopolitan mythology. It is in this way that the globalizing habitus (Jaworski and Thurlow 2010) of tourism privileges or elevates those who choose to travel, containing linguistic/cultural difference under a guise of celebration and respect. These playful, seemingly innocuous “textualizations” of language/s are also exemplary enactments of banal globalization (Thurlow and Jaworski 2010), the everyday, micro-level ways in which the social meanings and material effects of globalization are realized.
Persistent Identifierhttp://hdl.handle.net/10722/202407
ISSN
2023 Impact Factor: 2.1
2023 SCImago Journal Rankings: 0.793

 

DC FieldValueLanguage
dc.contributor.authorThurlow, C-
dc.contributor.authorJaworski, A-
dc.date.accessioned2014-09-19T07:48:29Z-
dc.date.available2014-09-19T07:48:29Z-
dc.date.issued2011-
dc.identifier.citationApplied Linguistics Review, 2011, v. 2 n. 1, p. 285-312-
dc.identifier.issn1868-6303-
dc.identifier.urihttp://hdl.handle.net/10722/202407-
dc.description.abstractDescribed as the “one of the greatest population movements of all time,” tourism is firmly established as one of the world’s largest international trades. And it is not just people who are on tour; language too is on the move. In this paper we examine some of the ways that our research has shown language commonly being taken up in tourism’s search for exoticity and authenticity. Specifically, we present a series of different touristic genres (broadcast media, guidebook glossaries, guided tours) where local languages are stylized, recontextualized and commodified in the service of tourist identities and of tourism’s cosmopolitan mythology. It is in this way that the globalizing habitus (Jaworski and Thurlow 2010) of tourism privileges or elevates those who choose to travel, containing linguistic/cultural difference under a guise of celebration and respect. These playful, seemingly innocuous “textualizations” of language/s are also exemplary enactments of banal globalization (Thurlow and Jaworski 2010), the everyday, micro-level ways in which the social meanings and material effects of globalization are realized.-
dc.languageeng-
dc.publisherDe Gruyter Mouton. The Journal's web site is located at http://www.degruyter.com/view/j/alr?rskey=Qlzv3A&result=20&q=-
dc.relation.ispartofApplied Linguistics Review-
dc.rightsThe final publication is available at www.degruyter.com-
dc.subjectLanguage-
dc.subjectLocal languages-
dc.subjectTtourism-
dc.subjectCommodification-
dc.subjectCosmopolitanism-
dc.subjectDifference-
dc.subjectBanal globalization-
dc.subjectGlobalizing habitus-
dc.titleTourism discourse: Languages and banal globalization-
dc.typeArticle-
dc.identifier.emailJaworski, A: jaworski@hku.hk-
dc.identifier.authorityJaworski, A=rp01597-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.1515/9783110239331.285-
dc.identifier.hkuros236676-
dc.identifier.volume2-
dc.identifier.issue1-
dc.identifier.spage285-
dc.identifier.epage312-
dc.publisher.placeGermany-
dc.identifier.issnl1868-6303-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats