Tourism Discourse: Language and Global Mobility

Abstract

This book offers a compelling analysis of - and new insights into - the role of spoken, written and visual discourse in producing tourism as a global cultural industry. Framed by the symbolic and economic orders of global mobility, Tourism Discourse presents an empirically-based discussion of language ideologies and host-tourist relations in contemporary tourism. Each chapter investigates a different tourism genre: inflight magazines, trade signs and business cards, tourists' postcard messages, television holiday shows, newspaper travelogues, and guidebook glossaries. For the authors, these 'discourses on the move' illuminate the everyday experience and 'banal enactment' of globalization.