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Article: Face Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making?

TitleFace Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making?
Authors
Bao, YZhou, KZSu, C
Issue Date2003
PublisherJohn Wiley & Sons, Inc. The Journal's web site is located at http://www3.interscience.wiley.com/cgi-bin/jhome/35943
Citation
Psychology And Marketing, 2003, v. 20 n. 8, p. 733-755 How to Cite?
DOI: http://dx.doi.org/10.1002/mar.10094
AbstractThis article explores the effects of two cultural dimensions, face consciousness and risk aversion, on consumers' decision-making styles. Data from China and the United States show that consumers in the United States differ from their counterparts in China in decision-making styles. Face consciousness and risk aversion appear to contribute to such divergence. Implications for future research are discussed. © 2003 Wiley Periodicals, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/177924
ISSN
0742-6046
2023 Impact Factor: 8.9
2023 SCImago Journal Rankings: 2.760
ISI Accession Number ID
WOS:000184599900004
References
References in Scopus

 

DC FieldValueLanguage
dc.contributor.authorBao, Yen_US
dc.contributor.authorZhou, KZen_US
dc.contributor.authorSu, Cen_US
dc.date.accessioned2012-12-19T09:40:51Z-
dc.date.available2012-12-19T09:40:51Z-
dc.date.issued2003en_US
dc.identifier.citationPsychology And Marketing, 2003, v. 20 n. 8, p. 733-755en_US
dc.identifier.issn0742-6046en_US
dc.identifier.urihttp://hdl.handle.net/10722/177924-
dc.description.abstractThis article explores the effects of two cultural dimensions, face consciousness and risk aversion, on consumers' decision-making styles. Data from China and the United States show that consumers in the United States differ from their counterparts in China in decision-making styles. Face consciousness and risk aversion appear to contribute to such divergence. Implications for future research are discussed. © 2003 Wiley Periodicals, Inc.en_US
dc.languageengen_US
dc.publisherJohn Wiley & Sons, Inc. The Journal's web site is located at http://www3.interscience.wiley.com/cgi-bin/jhome/35943en_US
dc.relation.ispartofPsychology and Marketingen_US
dc.titleFace Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making?en_US
dc.typeArticleen_US
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_US
dc.identifier.authorityZhou, KZ=rp01127en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1002/mar.10094en_US
dc.identifier.scopuseid_2-s2.0-0043133421en_US
dc.identifier.hkuros94063-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0043133421&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume20en_US
dc.identifier.issue8en_US
dc.identifier.spage733en_US
dc.identifier.epage755en_US
dc.identifier.isiWOS:000184599900004-
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridBao, Y=7202213616en_US
dc.identifier.scopusauthoridZhou, KZ=7202914654en_US
dc.identifier.scopusauthoridSu, C=7402819677en_US
dc.identifier.issnl0742-6046-

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