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Article: The impact of free and exaggerated prices on perceived quality of services

TitleThe impact of free and exaggerated prices on perceived quality of services
Authors
Gorn, GJTse, DKWeinberg, CB
KeywordsPrice
Quality
Service
Issue Date1991
PublisherSpringer New York LLC. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0923-0645
Citation
Marketing Letters, 1991, v. 2 n. 2, p. 99-110 How to Cite?
DOI: http://dx.doi.org/10.1007/BF00436031
AbstractPrevious research in the price-quality area has largely limited its focus to the normal price range and has concentrated on physical goods almost entirely. This study examines the effect of offering a service for free and at an exaggerated price on the perception of its quality. Consistent with the theory developed in this paper, the experimental results suggest that when the tested services are offered for free and for exaggerated prices, they are perceived as lower in quality than when they are offered in a normal price range. © 1991 Kluwer Academic Publishers.
Persistent Identifierhttp://hdl.handle.net/10722/177824
ISSN
0923-0645
2023 Impact Factor: 2.5
2023 SCImago Journal Rankings: 2.011

 

DC FieldValueLanguage
dc.contributor.authorGorn, GJen_US
dc.contributor.authorTse, DKen_US
dc.contributor.authorWeinberg, CBen_US
dc.date.accessioned2012-12-19T09:40:28Z-
dc.date.available2012-12-19T09:40:28Z-
dc.date.issued1991en_US
dc.identifier.citationMarketing Letters, 1991, v. 2 n. 2, p. 99-110en_US
dc.identifier.issn0923-0645en_US
dc.identifier.urihttp://hdl.handle.net/10722/177824-
dc.description.abstractPrevious research in the price-quality area has largely limited its focus to the normal price range and has concentrated on physical goods almost entirely. This study examines the effect of offering a service for free and at an exaggerated price on the perception of its quality. Consistent with the theory developed in this paper, the experimental results suggest that when the tested services are offered for free and for exaggerated prices, they are perceived as lower in quality than when they are offered in a normal price range. © 1991 Kluwer Academic Publishers.en_US
dc.languageengen_US
dc.publisherSpringer New York LLC. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0923-0645en_US
dc.relation.ispartofMarketing Lettersen_US
dc.subjectPriceen_US
dc.subjectQualityen_US
dc.subjectServiceen_US
dc.titleThe impact of free and exaggerated prices on perceived quality of servicesen_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.emailTse, DK: davidtse@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.identifier.authorityTse, DK=rp01100en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1007/BF00436031en_US
dc.identifier.scopuseid_2-s2.0-0009992991en_US
dc.identifier.volume2en_US
dc.identifier.issue2en_US
dc.identifier.spage99en_US
dc.identifier.epage110en_US
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US
dc.identifier.scopusauthoridTse, DK=7101916504en_US
dc.identifier.scopusauthoridWeinberg, CB=7102247403en_US
dc.identifier.issnl0923-0645-

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