File Download
Supplementary
-
Citations:
- Appears in Collections:
postgraduate thesis: The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong: a case study of standard serviced apartment
Title | The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong: a case study of standard serviced apartment |
---|---|
Authors | |
Issue Date | 2012 |
Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
Citation | Yeung, W. [楊永倫]. (2012). The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong : a case study of standard serviced apartment. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4834375 |
Abstract | Service Apartment, as a new growth real estate sub-market had rapid growth in the past decade. Under the change of market condition and impact from its own characteristic, Service Apartment industry is facing a great challenge. In the marketplace, different organization would adopt different business strategies to confront the challenges. Apart from those common business strategies, Customer Relationship Management is one of the common strategies that has widely adopted by different organization and the effect was highly recognized. Therefore, some of the operators of Service Apartment also adopt Customer Relationship Management into the operation to improve the competitiveness and performance of the apartment.
In view of Service Apartment is a new growth industry, we attempt to conduct a case study in a standard class Service Apartment in Hong Kong to identify the importance of CRM to the Service Apartment industry and evaluate the performance of CRM application from operator's and user's view point and hence to identify the potential improvement on the application.
4 |
Degree | Master of Housing Management |
Subject | Customer relations - Management. Apartments - China - Hong Kong. |
Dept/Program | Housing Management |
Persistent Identifier | http://hdl.handle.net/10722/174596 |
HKU Library Item ID | b4834375 |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yeung, Wing-lun. | - |
dc.contributor.author | 楊永倫. | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Yeung, W. [楊永倫]. (2012). The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong : a case study of standard serviced apartment. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4834375 | - |
dc.identifier.uri | http://hdl.handle.net/10722/174596 | - |
dc.description.abstract | Service Apartment, as a new growth real estate sub-market had rapid growth in the past decade. Under the change of market condition and impact from its own characteristic, Service Apartment industry is facing a great challenge. In the marketplace, different organization would adopt different business strategies to confront the challenges. Apart from those common business strategies, Customer Relationship Management is one of the common strategies that has widely adopted by different organization and the effect was highly recognized. Therefore, some of the operators of Service Apartment also adopt Customer Relationship Management into the operation to improve the competitiveness and performance of the apartment. In view of Service Apartment is a new growth industry, we attempt to conduct a case study in a standard class Service Apartment in Hong Kong to identify the importance of CRM to the Service Apartment industry and evaluate the performance of CRM application from operator's and user's view point and hence to identify the potential improvement on the application. 4 | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.source.uri | http://hub.hku.hk/bib/B48343754 | - |
dc.subject.lcsh | Customer relations - Management. | - |
dc.subject.lcsh | Apartments - China - Hong Kong. | - |
dc.title | The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong: a case study of standard serviced apartment | - |
dc.type | PG_Thesis | - |
dc.identifier.hkul | b4834375 | - |
dc.description.thesisname | Master of Housing Management | - |
dc.description.thesislevel | Master | - |
dc.description.thesisdiscipline | Housing Management | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.5353/th_b4834375 | - |
dc.date.hkucongregation | 2012 | - |
dc.identifier.mmsid | 991033839169703414 | - |