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Article: Whiskey Culture seen from Suntory’s Television Commercials
| Title | Whiskey Culture seen from Suntory’s Television Commercials 三得利的電視廣告和洋酒文化 |
|---|---|
| Authors | |
| Keywords | 三得利 電視廣告 洋酒文化 洋酒新生活方式 |
| Issue Date | 2007 |
| Publisher | Beijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/ |
| Citation | Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, n. 6, p. 60-67 How to Cite? 日語學習與研究, 2007, n. 6, p. 60-67 How to Cite? |
| Abstract | 本文依據國際日本文化研究中心構建的'全日本廣告協議會ACC獎(All Japan Radio and Television Commercials Confederation)電視廣告數據庫'中日本一家跨國飲料集團三得利公司所制作的洋酒電視廣告,考察了它如何通過電視廣告提示新時代的新生活方式,創造一種影響人們社會意識和價值觀的廣告洋酒文化,激起日本消費者的共同向往,從而使起源于西方的威士忌、葡萄酒等洋酒深深扎根到日本人的飲食文化中. |
| Persistent Identifier | http://hdl.handle.net/10722/134939 |
| ISSN |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wu, Y | en_US |
| dc.date.accessioned | 2011-07-27T01:24:39Z | - |
| dc.date.available | 2011-07-27T01:24:39Z | - |
| dc.date.issued | 2007 | en_US |
| dc.identifier.citation | Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, n. 6, p. 60-67 | zh_HK |
| dc.identifier.citation | 日語學習與研究, 2007, n. 6, p. 60-67 | - |
| dc.identifier.issn | 1002-4395 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10722/134939 | - |
| dc.description.abstract | 本文依據國際日本文化研究中心構建的'全日本廣告協議會ACC獎(All Japan Radio and Television Commercials Confederation)電視廣告數據庫'中日本一家跨國飲料集團三得利公司所制作的洋酒電視廣告,考察了它如何通過電視廣告提示新時代的新生活方式,創造一種影響人們社會意識和價值觀的廣告洋酒文化,激起日本消費者的共同向往,從而使起源于西方的威士忌、葡萄酒等洋酒深深扎根到日本人的飲食文化中. | zh_HK |
| dc.language | chi | en_US |
| dc.publisher | Beijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/ | zh_HK |
| dc.relation.ispartof | Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research) | zh_HK |
| dc.relation.ispartof | 日語學習與研究 | - |
| dc.subject | 三得利 | zh_HK |
| dc.subject | 電視廣告 | zh_HK |
| dc.subject | 洋酒文化 | zh_HK |
| dc.subject | 洋酒新生活方式 | zh_HK |
| dc.title | Whiskey Culture seen from Suntory’s Television Commercials | en_US |
| dc.title | 三得利的電視廣告和洋酒文化 | zh_HK |
| dc.type | Article | en_US |
| dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1002-4395&volume=&issue=6&spage=60&epage=67&date=2007&atitle=Whiskey+Culture+seen+from+Suntory’s+Television+Commercials | en_US |
| dc.identifier.email | Wu, Y: ywua2000@hku.hk, ywua@graduate.hku.hk | en_US |
| dc.identifier.hkuros | 188337 | en_US |
| dc.identifier.issue | 6 | - |
| dc.identifier.spage | 60 | en_US |
| dc.identifier.epage | 67 | en_US |
| dc.publisher.place | Beijing (北京) | - |
| dc.identifier.issnl | 1002-4395 | - |