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postgraduate thesis: Changing stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising
| Title | Changing stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising |
|---|---|
| Authors | |
| Issue Date | 1995 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Chan, Y. G. [陳妍齡]. (1995). Changing stereotypes : linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. |
| Degree | Master of Philosophy |
| Subject | Television advertising - China - Hong Kong. Women in mass media - China - Hong Kong. Sociolinguistics. Semiotics. Women in advertising. Television - Semiotics. Television advertising. |
| Dept/Program | English |
| Persistent Identifier | http://hdl.handle.net/10722/130741 |
| HKU Library Item ID | b1754549 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chan, Yin-ling, Grace. | - |
| dc.contributor.author | 陳妍齡. | - |
| dc.date.issued | 1995 | - |
| dc.identifier.citation | Chan, Y. G. [陳妍齡]. (1995). Changing stereotypes : linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. | - |
| dc.identifier.uri | http://hdl.handle.net/10722/130741 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.source.uri | http://hub.hku.hk/bib/B17545493 | - |
| dc.subject.lcsh | Television advertising - China - Hong Kong. | - |
| dc.subject.lcsh | Women in mass media - China - Hong Kong. | - |
| dc.subject.lcsh | Sociolinguistics. | - |
| dc.subject.lcsh | Semiotics. | - |
| dc.subject.lcsh | Women in advertising. | - |
| dc.subject.lcsh | Television - Semiotics. | - |
| dc.subject.lcsh | Television advertising. | - |
| dc.title | Changing stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b1754549 | - |
| dc.description.thesisname | Master of Philosophy | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | English | - |
| dc.description.nature | abstract | - |
| dc.date.hkucongregation | 1996 | - |
| dc.identifier.mmsid | 991020763379703414 | - |