Persuasion and context: The pragmatics of academic metadiscourse

Abstract

Metadiscourse refers to aspects of a text which explicitly organise the discourse, engage the audience and signal the writer's attitude. Its use by writers to guide readers and display an appropriate professional persona is an important aspect of persuasive writing. Its role in establishing and maintaining contact between the writer and the reader and between the writer and the message also makes it a central pragmatic concept. Based on a textual analysis of 28 research articles in four academic disciplines, this paper seeks to show how the appropriate use of metadiscourse crucially depends on rhetorical context. The study identifies a taxonomy of metadiscourse functions and suggests that metadiscourse reflects one way in which context and linguistic meaning are integrated to allow readers to derive intended interpretations. It is argued that metadiscourse provides writers with a means of constructing appropriate contexts and alluding to shared disciplinary assumptions. The study of academic metadiscourse can therefore offer insights into our understanding of this concept and illuminate an important dimension of rhetorical variation among disciplinary communities.