Browsing "Faculty of Business and Economics (HKU Business School)" by Author wyer, rs

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TitleAuthor(s)Issue DateViews
 
Social Crowding Boosts Brand Attachment
Proceeding/Conference:Word of Web and Digital Marketing in the Chinese Context Conference
2019
3
 
2019
 
The Influence of Social Crowding on Brand Attachment
Journal:Journal of Consumer Research
2018
629