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Browsing "Faculty of Business and Economics (HKU Business School)" by Author mcalister, leigh m.
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Showing results 1 to 1 of 1
Title
Author(s)
Issue Date
Stock market reaction to unexpected growth in marketing expenditure: Negative for sales force, contingent on spending level for advertising
Journal:
Journal of Marketing
Kim, MinChung
McAlister, Leigh M.
2011