Showing results 1 to 3 of 3
Title | Author(s) | Issue Date | |
---|---|---|---|
Suppressing feelings: A double-edged sword to consumer judgment and choice Journal:Journal of Consumer Psychology | 2009 | ||
Testing to prevent bad translation: Brand name conversions in Chinese-English contexts Journal:Journal of Business Research | 2011 | ||
When uncertainty brings pleasure: The role of prospect imageability and mental imagery Journal:Journal of Consumer Research | 2009 |