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Browsing "Faculty of Business and Economics (HKU Business School)" by Author lee, jongkuk
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Showing results 1 to 1 of 1
Title
Author(s)
Issue Date
The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners
Journal:
Journal of Marketing
Fang, Eric
Lee, Jongkuk
Yang, Zhi
2015