Showing results 1 to 7 of 7
Title | Author(s) | Issue Date | Views | |
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An Assessment of Methodological Development in Cross-Cultural Advertising Research: A Twenty-Year Review Journal:Journal of International Consumer Marketing | 2002 | 39 | ||
2020 | 83 | |||
Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty Journal:Journal of International Marketing | 2010 | 78 | ||
Improving media decisions in China a targetability and cost-benefit analysis Journal:Journal of Advertising | 2005 | 188 | ||
2011 | 86 | |||
Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity Journal:Journal of Retailing | 2007 | 85 | ||
When does Guanxi matter? Issues of capitalization and its dark sides Journal:Journal of Marketing | 2008 | 353 |