Showing results 1 to 2 of 2
Title | Author(s) | Issue Date | Views | |
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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms Journal:Journal of Marketing Research | 2015 | 105 | ||
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels Journal:Journal of Marketing | 12-Jul-2023 |