Browsing "Faculty of Business and Economics (HKU Business School)" by Author higbee, trevor

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TitleAuthor(s)Issue DateViews
First impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites
Proceeding/Conference:Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2007
48