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Browsing "Faculty of Business and Economics (HKU Business School)" by Author goh, khim yong
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Showing results 1 to 8 of 8
Title
Author(s)
Issue Date
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Consumers' endorsement effects on marketer and user-generated content in a social media brand community
Proceeding/Conference:
Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
Song, Jianyong
Goh, Khim Yong
Phan, Tuan Q.
2016
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth
Proceeding/Conference:
International Conference on Information Systems, ICIS 2012
Chen, Qing
Phan, Tuan Quang
Goh, Khim Yong
2012
Examining the timing effect of information diffusion on social media platforms: A temporal networks approach
Proceeding/Conference:
ECIS 2013 - Proceedings of the 21st European Conference on Information Systems
Wang, Qingliang
Goh, Khim Yong
Phan, Tuan Quang
Cai, Shaojiang
2013
Investigating the effects of self presentation at social network sites on purchase behavior: A text mining and econometric approach
Proceeding/Conference:
Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014
Bhattacharya, Prasanta
Phan, Tuan Q.
Goh, Khim Yong
2014
25
Mobile advertising: An empirical study of advertising response and search behavior
Proceeding/Conference:
ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
Goh, Khim Yong
Chu, Junhong
Soh, Winne
2009
1
Mobile advertising: An empirical study of temporal and spatial differences in search behavior and advertising response
Journal:
Journal of Interactive Marketing
Goh, Khim Yong
Chu, Junhong
Wu, Jing
2015
The effect of repeated ad exposure and physical avoidance on consumers'mobile ad response
Proceeding/Conference:
35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014
Han, Yoon
Goh, Khim Yong
Kim, Seung Hyun
Phan, Tuan Quang
2014
The impact of online social network on consumer loyalty: An empirical study of an online dining community
Proceeding/Conference:
ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
Xu, Yunjie Calvin
Lu, Xianghua
Goh, Khim Yong
Jiang, Zhenghui
Zhu, Xinyu
2009
10
