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Browsing "Faculty of Business and Economics (HKU Business School)" by Author fisher, greg
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Title
Author(s)
Issue Date
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The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China
Journal:
Industrial Marketing Management
Ma, Chaoqun
Yang, Zhi
Yao, Zheng
Fisher, Greg
Fang, Eric Er
2012
96