Showing results 1 to 2 of 2
Title | Author(s) | Issue Date | |
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Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior Journal:Journal of Marketing | 2021 | ||
'We Earned the Coupon Together': The Missing Link of Experience Cocreation in Shared Coupons Journal:Journal of Marketing | 2022 |