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Browsing "Faculty of Business and Economics (HKU Business School)" by Author arce-urriza, marta
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Showing results 1 to 1 of 1
Title
Author(s)
Issue Date
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
Journal:
Journal of Interactive Marketing
Chu, Junhong
Arce-Urriza, Marta
Cebollada-Calvo, José Javier
Chintagunta, Pradeep K.
2010