Unlocking the Power of Livestream Selling: A Temporal and Portfolio Perspective

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Grant Data
Project Title
Unlocking the Power of Livestream Selling: A Temporal and Portfolio Perspective
Principal Investigator
Professor Deng, Yipu   (Principal Investigator (PI))
Duration
24
Start Date
2025-01-01
Amount
752622
Conference Title
Unlocking the Power of Livestream Selling: A Temporal and Portfolio Perspective
Keywords
Livestream Selling, E-commerce, Quasi-experiment, Difference-in-differences
Discipline
Information System Management
Panel
Business Studies (B)
HKU Project Code
17505324
Grant Type
General Research Fund (GRF) 2024/25
Funding Year
2024
Status
On-going
Objectives
Refer to ES