Price Nontransparency and Behavior-Based Pricing
Grant Data
Project Title
Price Nontransparency and Behavior-Based Pricing
Principal Investigator
Dr Li, Xi
(Principal Investigator (PI))
Duration
36
Start Date
2022-01-01
Amount
479993
Conference Title
Price Nontransparency and Behavior-Based Pricing
Presentation Title
Keywords
Behavior-Based Pricing, Price Nontransparency
Discipline
Others - relating to Business Studies
Panel
Business Studies (B)
HKU Project Code
11502221
Grant Type
General Research Fund (GRF)
Funding Year
2021
Status
On-going
Objectives
1 Develop a model of behavior-based pricing under price nontransparency and obtain the equilibrium results. 2 Analyze how price nontransparency affects firms, consumers and society, and discuss the intuitions behind these results. 3 Discuss how price nontransparency affects the classic results on behavior-based pricing and offer rationale for firms to practice behavior-based pricing under price nontransparency. 4 Discuss the effect of price nontransparency in other settings.