The Impact of Average Rating and Information Disparity on Consumer Perception of Review Diagnosticity
Grant Data
Project Title
The Impact of Average Rating and Information Disparity on Consumer Perception of Review Diagnosticity
Principal Investigator
Professor Chau, Michael Chiu Lung
(Principal Investigator (PI))
Duration
30
Start Date
2017-01-01
Amount
518500
Conference Title
The Impact of Average Rating and Information Disparity on Consumer Perception of Review Diagnosticity
Presentation Title
Keywords
online reviews, review helpfulness, social media
Discipline
Information System Management
Panel
Business Studies (B)
HKU Project Code
17514516
Grant Type
General Research Fund (GRF)
Funding Year
2016
Status
Completed
Objectives
1 To study the direct effect of average product rating on perceived diagnosticity in online reviews. 2 To study the interaction effect of average product rating and information disparity on perceived diagnosticity in online reviews.