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Browsing by Author Teng, Teng
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Showing results 1 to 1 of 1
Title
Author(s)
Issue Date
Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: anĀ empirical study of WeChat
Journal:
Internet Research
Teng, Teng
Li, Huifang
Fang, Yulin
Shen, Lingzhi
17-Mar-2022