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Title | Author(s) | Issue Date | |
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Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model Journal:Review of Managerial Science | 6-May-2024 |
Title | Author(s) | Issue Date | |
---|---|---|---|
Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model Journal:Review of Managerial Science | 6-May-2024 |