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Title | Author(s) | Issue Date | |
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When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) Journal:Journal of Consumer Psychology | 2001 |
Title | Author(s) | Issue Date | |
---|---|---|---|
When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) Journal:Journal of Consumer Psychology | 2001 |