Showing results 3 to 4 of 4
< previous
Title | Author(s) | Issue Date | |
---|---|---|---|
Resolving Consumption Disagreement in Mainland Chinese Families: an Inter-generational Comparison Book:Marketing in Emerging Economies | 1999 | ||
When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) Journal:Journal of Consumer Psychology | 2001 |