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	Title	Author(s)	Issue Date
	Differences and similarities in hue preferences between Chinese and Caucasians Book:Sensory Marketing: research on the sensuality of products	Chattopadhyay, A Gorn, GJ Darke, P	2010
	Effects of color as an executional cue in advertising: They're in the shade Journal:Management Science	Gorn, GJ Chattopadhyay, A Yi, T Dahl, DW	1997
	Facilitating and rewarding creativity during new product development Journal:Journal of Marketing	Burroughs, JE Dahl, DW Moreau, CP Chattopadhyay, A Gorn, GJ	2011
	The importance of visualisation in concept design Journal:Design Studies	Dahl, DW Chattopadhyay, A Gorn, GJ	2001
	Pilot survey of oral health-related quality of life: A cross-sectional study of adults in Benin City, Edo State, Nigeria Journal:BMC Oral Health	Okunseri, C Chattopadhyay, A Lugo, RI McGrath, C	2005
	Planetary-scale RFID Services in an age of uberveillance Journal:Proceedings of the IEEE	Michael, K Roussos, G Huang, GQ Chattopadhyay, A Gadh, R Prabhu, BS Chu, P	2010
	Research Dialogue Journal:Journal of Consumer Psychology	Wyer Jr, RS Shavitt, S Aaker, J Childers, T Kardes, FR Peracchio, LA Adaval, R Fazio, R Keller, PA Pham, M Alba, JW Gorn, GJ Lee, AY Posavac, S Albarracin, D Greenwald, AG Lutz, RJ Priester, J Barone, M Haugtvedt, CP Lynch Jr, JG Rao, A Batra, R Heath, T Maheswaran, D Schumann, DW Bearden, W Herr, P Mantel, S Schwarz, N Bettman, J Hoch, SJ Mcalister, L Sengupta, J Brendl, M Houston, M Mcgill, AL Shimp, TA Burnkrant, R Huber, J Menon, G Shiv, B Chaiken, S Iacobucci, D MeyersLevy, J Shrum, LJ Chakrvarti, D Janiszewski, C Mick, DG Simonson, I Chattopadhyay, A Johar, G Mitchell, A Viswanathan, M Chernev, A John, DR Mowen, J White, TB	2006
	The use of visual mental imagery in new product design Journal:Journal of Marketing Research	Dahl, DW Chattopadhyay, A Gorn, GJ	1999
	Waiting for the web: How screen color affects time perception Journal:Journal of Marketing Research	Gorn, GJ Chattopadhyay, A Sengupta, J Tripathi, S	2004

Showing results 2 to 10 of 10 < previous