Browsing by Author Chattopadhyay, A

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TitleAuthor(s)Issue Date
 
Differences and similarities in hue preferences between Chinese and Caucasians
Book:Sensory Marketing: research on the sensuality of products
2010
 
1997
 
2011
 
2001
 
2005
 
2010
 
Research Dialogue
Journal:Journal of Consumer Psychology
2006
 
The use of visual mental imagery in new product design
Journal:Journal of Marketing Research
1999
 
2004