Contact Information
Professional Qualifications
YearAwarding InstitutionQualification
2012University of Chicago Booth School of BusinessPh.D., Marketing
2012University of Chicago Booth School of BusinessMBA
2006Korea Advanced Institute of Science and Technology Business SchoolM.S., Marketing
2003Korea Advanced Institute of Science and Technology Business SchoolB.S., Management Engineering
Biography

Sara Kim’s research focus is on consumer and managerial decision making and its implications for marketing management. She is particularly interested in antecedents of consumers’ sense of self including self-affirmation, identity threats, mortality salience, and implicit theories of personality, and the impact of consumers’ sense of self on various consumer judgments and behaviors such as consumer emotions, word-of-mouth, prosocial behavior, and anthropomorphism. Her work has appeared in such publications as Journal of Consumer Research and Psychological Science. Her research has received media coverage by outlets such as New York Times, Time, Science Daily, and Medical News Today.

She received BBA from KAIST (Korea Advanced Institute of Science and Technology), an MS from KAIST, an MBA from the Chicago Booth, and a PhD, also from the Chicago Booth. She joined the University of Hong Kong in 2012.

 
Honours, Awards & Prizes
AwardeesAward DateHonours / Awards / PrizesCategory
2023-01-01Outstanding Area Editor at IJRM (International Journal of Research in Marketing) (2023)
Research Achievement
2021-01-012021 Faculty Research Postgraduate Supervision Awards
Others
2020-03-012018-19 University Research Excellence Award (Outstanding Young Researcher Award): The University of Hong Kong
Research Achievement
2015-11-012014-2015 Faculty Outstanding Teacher Award (Undergraduate Teaching): Faculty of Business and Economics, University of Hong Kong
Teaching Accomplishment
2017-03-012016 University Teaching Excellence Award (Early Career Teaching Award): The University of Hong Kong
Teaching Accomplishment
Professional Societies
Term PeriodPositionProfessional Societies
since 2013Editorial Review BoardAsia Marketing Journal
since 2009memberSociety for Consumer Psychology
since 2008memberAssociation for Consumer Research
since 2023Editorial Review BoardJournal of Marketing Research (A-journal)
since 2020Editorial Review BoardJournal of Marketing (A-journal)
since 2021Associate EditorInternational Journal of Research in Marketing
since 2023Editorial Review BoardJournal of Consumer Psychology (A- journal)
2015Co-chair of the competitive paper session2015 AP-ACR (Asia-Pacific Association for Consumer Research Conference)
Loading Content...Please Wait!
Loading Content...Please Wait!
Loading Content...Please Wait!
Loading Content...Please Wait!
Loading Content...Please Wait!
Loading Content...Please Wait!
Loading Content...Please Wait!