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Article: Adaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Hong Kong exporters

TitleAdaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Hong Kong exporters
Authors
Issue Date2001
PublisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/live/content1055.php
Citation
Journal Of International Marketing, 2001, v. 9 n. 4, p. 59-81 How to Cite?
AbstractThe authors examine how firms adapt different components of their marketing strategies in foreign markets compared with their domestic market and how such adaptation decisions influence the firms' competitive positions and performance in foreign markets. The authors conceptualize that adaptation of a marketing-mix component is a purposeful process that is influenced by a firm's past adaptation strategy, and they investigate the importance of that marketing-mix component to the firm's success. The authors propose that the adaptation process helps define a firm's competitive advantage, which in turn affects its performance in the foreign market. The authors develop hypotheses and propositions and test them with a sample of 183 export firms in Hong Kong.
Persistent Identifierhttp://hdl.handle.net/10722/85813
ISSN
2015 Impact Factor: 3.25
2015 SCImago Journal Rankings: 2.157
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorAlbaum, Gen_HK
dc.contributor.authorTse, DKen_HK
dc.date.accessioned2010-09-06T09:09:32Z-
dc.date.available2010-09-06T09:09:32Z-
dc.date.issued2001en_HK
dc.identifier.citationJournal Of International Marketing, 2001, v. 9 n. 4, p. 59-81en_HK
dc.identifier.issn1069-031Xen_HK
dc.identifier.urihttp://hdl.handle.net/10722/85813-
dc.description.abstractThe authors examine how firms adapt different components of their marketing strategies in foreign markets compared with their domestic market and how such adaptation decisions influence the firms' competitive positions and performance in foreign markets. The authors conceptualize that adaptation of a marketing-mix component is a purposeful process that is influenced by a firm's past adaptation strategy, and they investigate the importance of that marketing-mix component to the firm's success. The authors propose that the adaptation process helps define a firm's competitive advantage, which in turn affects its performance in the foreign market. The authors develop hypotheses and propositions and test them with a sample of 183 export firms in Hong Kong.en_HK
dc.languageengen_HK
dc.publisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/live/content1055.phpen_HK
dc.relation.ispartofJournal of International Marketingen_HK
dc.titleAdaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Hong Kong exportersen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0262-1703&volume=9&issue=4&spage=59&epage=81&date=2001&atitle=Adaptation+of+International+Marketing+Strategy:+Components,+Competitive+Advantage+and+Firm+Performance:+A+Study+of+Hong+Kong+Exporters%27en_HK
dc.identifier.emailTse, DK: davidtse@hku.hken_HK
dc.identifier.authorityTse, DK=rp01100en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1509/jimk.9.4.59.19943en_HK
dc.identifier.scopuseid_2-s2.0-0012200796en_HK
dc.identifier.hkuros74588en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0012200796&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume9en_HK
dc.identifier.issue4en_HK
dc.identifier.spage59en_HK
dc.identifier.epage81en_HK
dc.identifier.isiWOS:000177635000003-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridAlbaum, G=6603676792en_HK
dc.identifier.scopusauthoridTse, DK=7101916504en_HK

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