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postgraduate thesis: Three essays on consumer behavior in Virtual Community: eWOM, online trust, and dynamic impacts on brandselection

TitleThree essays on consumer behavior in Virtual Community: eWOM, online trust, and dynamic impacts on brandselection
Authors
Advisors
Advisor(s):Tse, DKC
Issue Date2007
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Li, Y. S. [李藝燕]. (2007). Three essays on consumer behavior in Virtual Community : eWOM, online trust, and dynamic impacts on brand selection. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3880018
DegreeDoctor of Philosophy
SubjectConsumer behavior.
Electronic discussion groups.
Brand choice.
Dept/ProgramBusiness

 

DC FieldValueLanguage
dc.contributor.advisorTse, DKC-
dc.contributor.authorLi, Yiyan, Stella.-
dc.contributor.author李藝燕.-
dc.date.issued2007-
dc.identifier.citationLi, Y. S. [李藝燕]. (2007). Three essays on consumer behavior in Virtual Community : eWOM, online trust, and dynamic impacts on brand selection. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3880018-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B38800184-
dc.subject.lcshConsumer behavior.-
dc.subject.lcshElectronic discussion groups.-
dc.subject.lcshBrand choice.-
dc.titleThree essays on consumer behavior in Virtual Community: eWOM, online trust, and dynamic impacts on brandselection-
dc.typePG_Thesis-
dc.identifier.hkulb3880018-
dc.description.thesisnameDoctor of Philosophy-
dc.description.thesislevelDoctoral-
dc.description.thesisdisciplineBusiness-
dc.description.naturepublished_or_final_version-
dc.description.natureabstract-
dc.identifier.doi10.5353/th_b3880018-
dc.date.hkucongregation2007-

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