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postgraduate thesis: Consumption motivations underlying ownership effect in brand extensions

TitleConsumption motivations underlying ownership effect in brand extensions
Authors
Advisors
Advisor(s):Yim, BCK
Issue Date2007
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Li, W. [李暐]. (2007). Consumption motivations underlying ownership effect in brand extensions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3874723
DegreeMaster of Philosophy
SubjectConsumers - Attitudes.
Consumers' preferences.
Brand name products.
Brand choice.
Dept/ProgramBusiness

 

DC FieldValueLanguage
dc.contributor.advisorYim, BCK-
dc.contributor.authorLi, Wei-
dc.contributor.author李暐-
dc.date.issued2007-
dc.identifier.citationLi, W. [李暐]. (2007). Consumption motivations underlying ownership effect in brand extensions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3874723-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B38747236-
dc.subject.lcshConsumers - Attitudes.-
dc.subject.lcshConsumers' preferences.-
dc.subject.lcshBrand name products.-
dc.subject.lcshBrand choice.-
dc.titleConsumption motivations underlying ownership effect in brand extensions-
dc.typePG_Thesis-
dc.identifier.hkulb3874723-
dc.description.thesisnameMaster of Philosophy-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness-
dc.description.naturepublished_or_final_version-
dc.description.natureabstract-
dc.identifier.doi10.5353/th_b3874723-
dc.date.hkucongregation2007-

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