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postgraduate thesis: Consumption motivations underlying ownership effect in brand extensions
| Title | Consumption motivations underlying ownership effect in brand extensions |
|---|---|
| Authors | |
| Advisors | Advisor(s):Yim, BCK |
| Issue Date | 2007 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Li, W. [李暐]. (2007). Consumption motivations underlying ownership effect in brand extensions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3874723 |
| Degree | Master of Philosophy |
| Subject | Consumers - Attitudes. Consumers' preferences. Brand name products. Brand choice. |
| Dept/Program | Business |
| Persistent Identifier | http://hdl.handle.net/10722/50237 |
| HKU Library Item ID | b3874723 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Yim, BCK | - |
| dc.contributor.author | Li, Wei | - |
| dc.contributor.author | 李暐 | - |
| dc.date.issued | 2007 | - |
| dc.identifier.citation | Li, W. [李暐]. (2007). Consumption motivations underlying ownership effect in brand extensions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3874723 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/50237 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B38747236 | - |
| dc.subject.lcsh | Consumers - Attitudes. | - |
| dc.subject.lcsh | Consumers' preferences. | - |
| dc.subject.lcsh | Brand name products. | - |
| dc.subject.lcsh | Brand choice. | - |
| dc.title | Consumption motivations underlying ownership effect in brand extensions | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b3874723 | - |
| dc.description.thesisname | Master of Philosophy | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Business | - |
| dc.description.nature | published_or_final_version | - |
| dc.description.nature | abstract | - |
| dc.identifier.doi | 10.5353/th_b3874723 | - |
| dc.date.hkucongregation | 2007 | - |
| dc.identifier.mmsid | 991019907339703414 | - |