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Conference Paper: Exploring how to develop customer-oriented business strategies in a clothing supply chain: a study in Southern China

TitleExploring how to develop customer-oriented business strategies in a clothing supply chain: a study in Southern China
Authors
Keywordscluster analysis
customer-perceived values
operational performance
the PRD clothing industry
Issue Date2004
PublisherIEEE.
Citation
IEEE International Engineering Management Conference Proceedings, Singapore, 18-21 October 2004, v. 3, p. 1166-1170 How to Cite?
AbstractUnderstanding customer expectations is one of the keys to success for today's clothing manufacturers. Previous studies have explained how operational performance can be improved by a better understanding of customer-perceived values. This paper presents an analysis of data collected through a questionnaire from 62 clothing manufacturers in the Pearl River Delta (PRD) of Southern China. The data collected was first classified into three groups using cluster analysis. The classification is based on how well the respondents recognize the expectations of their customers, including both industrial customers and consumers. The paper then empirically explores the characteristics of each group and how such characteristics are related to the internal operations performance; internal operations are grouped into two major types: planning processes and operational processes. The paper concludes by presenting a relationship model that can be used as a reference tool by those organizations operating in the PRD clothing industry to improve internal operations performance by enhancing customer satisfaction.
Persistent Identifierhttp://hdl.handle.net/10722/46545
ISSN

 

DC FieldValueLanguage
dc.contributor.authorLo, VHYen_HK
dc.contributor.authorSculli, Den_HK
dc.contributor.authorYeung, AHWen_HK
dc.date.accessioned2007-10-30T06:52:35Z-
dc.date.available2007-10-30T06:52:35Z-
dc.date.issued2004en_HK
dc.identifier.citationIEEE International Engineering Management Conference Proceedings, Singapore, 18-21 October 2004, v. 3, p. 1166-1170en_HK
dc.identifier.issn1029-6735en_HK
dc.identifier.urihttp://hdl.handle.net/10722/46545-
dc.description.abstractUnderstanding customer expectations is one of the keys to success for today's clothing manufacturers. Previous studies have explained how operational performance can be improved by a better understanding of customer-perceived values. This paper presents an analysis of data collected through a questionnaire from 62 clothing manufacturers in the Pearl River Delta (PRD) of Southern China. The data collected was first classified into three groups using cluster analysis. The classification is based on how well the respondents recognize the expectations of their customers, including both industrial customers and consumers. The paper then empirically explores the characteristics of each group and how such characteristics are related to the internal operations performance; internal operations are grouped into two major types: planning processes and operational processes. The paper concludes by presenting a relationship model that can be used as a reference tool by those organizations operating in the PRD clothing industry to improve internal operations performance by enhancing customer satisfaction.en_HK
dc.format.extent330748 bytes-
dc.format.extent1836 bytes-
dc.format.mimetypeapplication/pdf-
dc.format.mimetypetext/plain-
dc.languageengen_HK
dc.publisherIEEE.en_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.rights©2004 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.en_HK
dc.subjectcluster analysisen_HK
dc.subjectcustomer-perceived valuesen_HK
dc.subjectoperational performanceen_HK
dc.subjectthe PRD clothing industryen_HK
dc.titleExploring how to develop customer-oriented business strategies in a clothing supply chain: a study in Southern Chinaen_HK
dc.typeConference_Paperen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1029-6735&volume=3&spage=1166&epage=1170&date=2004&atitle=Exploring+how+to+develop+customer-oriented+business+strategies+in+a+clothing+supply+chain:+a+study+in+Southern+Chinaen_HK
dc.description.naturepublished_or_final_versionen_HK
dc.identifier.doi10.1109/IEMC.2004.1408876en_HK
dc.identifier.hkuros100326-

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