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Conference Paper: Is Money Worth Saving? Money Anthropomorphism Increases Saving Behavior

TitleIs Money Worth Saving? Money Anthropomorphism Increases Saving Behavior
Authors
Issue Date2017
Citation
Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017 How to Cite?
Description4.5 New Perspectives on Anthropomorphism: Examining the Role of Anthropomorphism in Financial Decision-Making and Consumer Welfare - no. 1
Persistent Identifierhttp://hdl.handle.net/10722/243513

 

DC FieldValueLanguage
dc.contributor.authorWang, L-
dc.contributor.authorKim, S-
dc.contributor.authorZhou, X-
dc.date.accessioned2017-08-25T02:55:49Z-
dc.date.available2017-08-25T02:55:49Z-
dc.date.issued2017-
dc.identifier.citationAssociation for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017-
dc.identifier.urihttp://hdl.handle.net/10722/243513-
dc.description4.5 New Perspectives on Anthropomorphism: Examining the Role of Anthropomorphism in Financial Decision-Making and Consumer Welfare - no. 1-
dc.languageeng-
dc.relation.ispartofAssociation for Consumer Research Conference-
dc.titleIs Money Worth Saving? Money Anthropomorphism Increases Saving Behavior-
dc.typeConference_Paper-
dc.identifier.emailKim, S: sarakim@hku.hk-
dc.identifier.authorityKim, S=rp01613-
dc.identifier.hkuros275147-

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