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Conference Paper: Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving

TitleMoney Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving
Authors
Issue Date2016
PublisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx
Citation
2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 158-163 How to Cite?
AbstractWhat happens when people think of money as a human instead of as a mere object? The present research systematically examines the effect of money anthropomorphism on charitable giving. We find that money anthropomorphism leads people to consider money to be warmer and thus makes people more inclined to donate.
Persistent Identifierhttp://hdl.handle.net/10722/243509
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorWang, L-
dc.contributor.authorZhou, X-
dc.contributor.authorKim, S-
dc.date.accessioned2017-08-25T02:55:46Z-
dc.date.available2017-08-25T02:55:46Z-
dc.date.issued2016-
dc.identifier.citation2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 158-163-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/243509-
dc.description.abstractWhat happens when people think of money as a human instead of as a mere object? The present research systematically examines the effect of money anthropomorphism on charitable giving. We find that money anthropomorphism leads people to consider money to be warmer and thus makes people more inclined to donate.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx-
dc.relation.ispartofAdvances in Consumer Research-
dc.titleMoney Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving-
dc.typeConference_Paper-
dc.identifier.emailKim, S: sarakim@hku.hk-
dc.identifier.authorityKim, S=rp01613-
dc.identifier.hkuros275135-
dc.identifier.volume44-
dc.identifier.spage158-
dc.identifier.epage163-
dc.publisher.placeUnited States-

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