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- Publisher Website: 10.1016/0148-2963(90)90053-G
- Scopus: eid_2-s2.0-0347469942
- WOS: WOS:A1990CV60100002
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Article: Advertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertising
Title | Advertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertising |
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Authors | |
Issue Date | 1990 |
Publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres |
Citation | Journal Of Business Research, 1990, v. 20 n. 2, p. 83-95 How to Cite? |
Abstract | China's adoption of advertising in its pursuit of modernization is traced. How Chinese consumers currently react to advertising, yesterday's villain, is documented. Chinese consumers were very positive about advertising and its consequences but disliked some aspects of current ads from Chinese firms and perceive them to be inferior to those of foreign firms. In particular, they rated Chinese ads low in aesthetics and honesty. On the other hand, the consumers were very positive and optimistic about advertising's economic and social consequences. These results suggest that China is in the midst of another cultural revolution, an eager adoption of consumption materialism. © 1990. |
Persistent Identifier | http://hdl.handle.net/10722/177933 |
ISSN | 2023 Impact Factor: 10.5 2023 SCImago Journal Rankings: 3.128 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Pollay, RW | en_US |
dc.contributor.author | Tse, DK | en_US |
dc.contributor.author | Wang, ZY | en_US |
dc.date.accessioned | 2012-12-19T09:40:53Z | - |
dc.date.available | 2012-12-19T09:40:53Z | - |
dc.date.issued | 1990 | en_US |
dc.identifier.citation | Journal Of Business Research, 1990, v. 20 n. 2, p. 83-95 | en_US |
dc.identifier.issn | 0148-2963 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/177933 | - |
dc.description.abstract | China's adoption of advertising in its pursuit of modernization is traced. How Chinese consumers currently react to advertising, yesterday's villain, is documented. Chinese consumers were very positive about advertising and its consequences but disliked some aspects of current ads from Chinese firms and perceive them to be inferior to those of foreign firms. In particular, they rated Chinese ads low in aesthetics and honesty. On the other hand, the consumers were very positive and optimistic about advertising's economic and social consequences. These results suggest that China is in the midst of another cultural revolution, an eager adoption of consumption materialism. © 1990. | en_US |
dc.language | eng | en_US |
dc.publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres | en_US |
dc.relation.ispartof | Journal of Business Research | en_US |
dc.title | Advertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertising | en_US |
dc.type | Article | en_US |
dc.identifier.email | Tse, DK: davidtse@hku.hk | en_US |
dc.identifier.authority | Tse, DK=rp01100 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1016/0148-2963(90)90053-G | - |
dc.identifier.scopus | eid_2-s2.0-0347469942 | en_US |
dc.identifier.volume | 20 | en_US |
dc.identifier.issue | 2 | en_US |
dc.identifier.spage | 83 | en_US |
dc.identifier.epage | 95 | en_US |
dc.identifier.isi | WOS:A1990CV60100002 | - |
dc.publisher.place | United States | en_US |
dc.identifier.scopusauthorid | Pollay, RW=6701798878 | en_US |
dc.identifier.scopusauthorid | Tse, DK=7101916504 | en_US |
dc.identifier.scopusauthorid | Wang, ZY=24371294200 | en_US |
dc.identifier.issnl | 0148-2963 | - |