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Article: Advertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertising

TitleAdvertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertising
Authors
Issue Date1990
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
Citation
Journal Of Business Research, 1990, v. 20 n. 2, p. 83-95 How to Cite?
AbstractChina's adoption of advertising in its pursuit of modernization is traced. How Chinese consumers currently react to advertising, yesterday's villain, is documented. Chinese consumers were very positive about advertising and its consequences but disliked some aspects of current ads from Chinese firms and perceive them to be inferior to those of foreign firms. In particular, they rated Chinese ads low in aesthetics and honesty. On the other hand, the consumers were very positive and optimistic about advertising's economic and social consequences. These results suggest that China is in the midst of another cultural revolution, an eager adoption of consumption materialism. © 1990.
Persistent Identifierhttp://hdl.handle.net/10722/177933
ISSN
2015 Impact Factor: 2.129
2015 SCImago Journal Rankings: 1.682

 

DC FieldValueLanguage
dc.contributor.authorPollay, RWen_US
dc.contributor.authorTse, DKen_US
dc.contributor.authorWang, ZYen_US
dc.date.accessioned2012-12-19T09:40:53Z-
dc.date.available2012-12-19T09:40:53Z-
dc.date.issued1990en_US
dc.identifier.citationJournal Of Business Research, 1990, v. 20 n. 2, p. 83-95en_US
dc.identifier.issn0148-2963en_US
dc.identifier.urihttp://hdl.handle.net/10722/177933-
dc.description.abstractChina's adoption of advertising in its pursuit of modernization is traced. How Chinese consumers currently react to advertising, yesterday's villain, is documented. Chinese consumers were very positive about advertising and its consequences but disliked some aspects of current ads from Chinese firms and perceive them to be inferior to those of foreign firms. In particular, they rated Chinese ads low in aesthetics and honesty. On the other hand, the consumers were very positive and optimistic about advertising's economic and social consequences. These results suggest that China is in the midst of another cultural revolution, an eager adoption of consumption materialism. © 1990.en_US
dc.languageengen_US
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusresen_US
dc.relation.ispartofJournal of Business Researchen_US
dc.titleAdvertising, propaganda, and value change in economic development. The new cultural revolution in China and attitudes toward advertisingen_US
dc.typeArticleen_US
dc.identifier.emailTse, DK: davidtse@hku.hken_US
dc.identifier.authorityTse, DK=rp01100en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1016/0148-2963(90)90053-G-
dc.identifier.scopuseid_2-s2.0-0347469942en_US
dc.identifier.volume20en_US
dc.identifier.issue2en_US
dc.identifier.spage83en_US
dc.identifier.epage95en_US
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridPollay, RW=6701798878en_US
dc.identifier.scopusauthoridTse, DK=7101916504en_US
dc.identifier.scopusauthoridWang, ZY=24371294200en_US

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