Conference Paper: Media awareness in the age of new media: A case study of Primary 4 students in Hong Kong

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TitleMedia awareness in the age of new media: A case study of Primary 4 students in Hong Kong
AuthorsChu, D2
Chu, S1
KeywordsHong Kong
Media awareness
Media education
New media
Primary education
Issue Date2010
CitationAmerican Society for Information Science and Technology 2010 Annual Meeting [How to Cite?]
DOI: http://dx.doi.org/10.1002/meet.14504701117
AbstractThis study examined media use and media awareness for Primary 4 students from four schools in Hong Kong (equivalent to Grade 4 in America) and how well their teachers understood their habits of and preferences for media use. The media awareness and media use patterns of students with regard to newspapers, television programmes, radio channels and the Internet were investigated. Results showed that, these students, despite being the new generation of the new media still believed that the news from television, radio and newspapers are more reliable. In addition, they were found to be more proactive media users than their teachers thought. They were more content-oriented in choosing a particular newspaper or TV channel instead of being influenced by their teachers and parents. The teachers were also not able to make very accurate predictions of their students' skills in media evaluation. The findings suggested that more contextual and in-depth approaches are needed to assess the students' media use patterns, from which relevant media education models can be derived.
ISSN1550-8390
DOIhttp://dx.doi.org/10.1002/meet.14504701117
ReferencesReferences in Scopus
DC Field
Value
dc.contributor.authorChu, D
dc.contributor.authorChu, S
dc.date.accessioned2011-07-27T02:04:03Z
dc.date.available2011-07-27T02:04:03Z
dc.date.issued2010
dc.description.abstractThis study examined media use and media awareness for Primary 4 students from four schools in Hong Kong (equivalent to Grade 4 in America) and how well their teachers understood their habits of and preferences for media use. The media awareness and media use patterns of students with regard to newspapers, television programmes, radio channels and the Internet were investigated. Results showed that, these students, despite being the new generation of the new media still believed that the news from television, radio and newspapers are more reliable. In addition, they were found to be more proactive media users than their teachers thought. They were more content-oriented in choosing a particular newspaper or TV channel instead of being influenced by their teachers and parents. The teachers were also not able to make very accurate predictions of their students' skills in media evaluation. The findings suggested that more contextual and in-depth approaches are needed to assess the students' media use patterns, from which relevant media education models can be derived.
dc.description.natureLink_to_subscribed_fulltext
dc.identifier.citationAmerican Society for Information Science and Technology 2010 Annual Meeting [How to Cite?]
DOI: http://dx.doi.org/10.1002/meet.14504701117
dc.identifier.doihttp://dx.doi.org/10.1002/meet.14504701117
dc.identifier.hkuros188476
dc.identifier.issn1550-8390
dc.identifier.scopuseid_2-s2.0-84861446229
dc.identifier.urihttp://hdl.handle.net/10722/136171
dc.identifier.volume47
dc.languageeng
dc.relation.ispartofProceedings of the ASIST Annual Meeting
dc.relation.referencesReferences in Scopus
dc.subjectHong Kong
dc.subjectMedia awareness
dc.subjectMedia education
dc.subjectNew media
dc.subjectPrimary education
dc.titleMedia awareness in the age of new media: A case study of Primary 4 students in Hong Kong
dc.typeConference_Paper
Author Affiliations
  1. The University of Hong Kong
  2. Chinese University of Hong Kong