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Conference Paper: Marketing strategy standardization, competitive advantage and firm performance

TitleMarketing strategy standardization, competitive advantage and firm performance
Authors
Issue Date1999
Persistent Identifierhttp://hdl.handle.net/10722/112351

 

DC FieldValueLanguage
dc.contributor.authorTse, DKCen_HK
dc.contributor.authorAlbaum, Jen_HK
dc.date.accessioned2010-09-26T03:28:20Z-
dc.date.available2010-09-26T03:28:20Z-
dc.date.issued1999en_HK
dc.identifier.urihttp://hdl.handle.net/10722/112351-
dc.languageengen_HK
dc.relation.ispartofChinese Management Centreen_HK
dc.titleMarketing strategy standardization, competitive advantage and firm performanceen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailTse, DKC: davidtse@business.hku.hken_HK
dc.identifier.authorityTse, DKC=rp01100en_HK
dc.identifier.hkuros45671en_HK

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